AI citation is now an official metric
Microsoft shipped the AI Performance panel in Bing Webmaster Tools — citation inside AI answers is now a first-class search metric.
Greenleaf is the Generative Engine Optimization (GEO) platform built for U.S. brands: daily measurement across four engines, city by city, on software we own.
We query the major AI engines and measure your visibility: who is appearing in your place, and what to move to take ground.
Visibility score · 30 days
+4.2 ptsVisibility
Share of Voice
Citations
Answers / month
The platform
See how often your brand shows up in AI answers.
Share of Voice against every player in your category.
Identify the sources AI reads before it talks about you.
Executive PDF reports, ready to share.
Daily measurement · 4 engines
+4.2 pts30 questions × 4 engines × 30 days = roughly 3,600 AI answers sampled per brand, every month.
Why now
Microsoft shipped the AI Performance panel in Bing Webmaster Tools — citation inside AI answers is now a first-class search metric.
Gartner projects a 25% drop in traditional search volume by the end of 2026. The share is moving into AI answers.
A Vercel and MERJ study across 500M+ crawler hits confirmed it: whatever isn't in your server HTML doesn't exist to them.
The GEO paper from Princeton and IIT Delhi (KDD '24) measured that precise statistics and cited sources lift AI visibility by 30–40%.
Your buyers don't ask "best in the country." They ask "best near me." If measurement isn't geographic, it isn't measuring your market.
Or they aren't — and you have no idea. That answer is worth more today than a Google keyword ranking.
Coverage
What you see in Greenleaf is what anyone sees when they ask AI about your category.
OpenAI · GPT-5 class
Anthropic · Opus / Sonnet
Google · 2.5 Pro
Sonar / Sonar Pro
Product
How often your brand appears in ChatGPT, Claude, Gemini and Perplexity — engine by engine.
We track a 7-day moving average and tell you when your visibility drops meaningfully.
Your presence against every competitor in your category, on every engine.
Monthly report
VIS
38.4%
SOV
24%
CIT
1,842
Export board-ready reports, interpreted by our team — not just a data dump.
Proof · Measured, not modelled
Asked nationally
“best solar installers”
Ranked last of eleven
Asked in its own city
“best solar installers near me”
Second overall
A regional solar company, measured across 480 real AI answers. Same business, same day. The only thing that changed was the location in the question.
The program
Measure it → improve it → prove it in the next report.
How we engage
Month 1
Kickoff and intake: brand, competitors, coverage areas. Thirty geo-specific questions designed around how your buyers actually ask. Competitive set, aliases and negative keywords validated. Then thirty nights of daily measurement across four engines, with two rounds of data QA.
By day 30: a live baseline, validated with you. Not an estimate.
Month 2
Full diagnostic across Visibility Score, Share of Voice and citations. Volatility analysis across all thirty questions. Cross-checked against our 49-point GEO framework. It ends in a prioritized work plan — every recommendation ranked by impact, effort and timing.
Output: a written report and a working session. Your team can execute it, or ours can.
Fixed scope, fixed price, from day one. Talk to us for pricing.
Built for
Anywhere a buyer asks "who should I use for this?" before they ask "how much?" — private education, healthcare, financial and professional services, insurance, and multi-location businesses where the right answer changes by city.
FAQ
GEO is the discipline of optimizing how your brand appears inside generative AI answers — ChatGPT, Claude, Gemini, Perplexity. The equivalent of SEO, but for engines that generate an answer instead of listing links.
SEO optimizes for Google rankings. GEO optimizes for the model naming you when someone asks a question in your category. The signals overlap partially, but the tactics are different — and AI gives one answer. There is no page two.
No, and anyone who promises that is selling you something. What we can do is measure exactly where you stand today, move the inputs the models actually use, and show you month over month whether it worked.
First insights land with the initial batch. The baseline is live in about thirty days. Visibility shifts that reflect real work usually take four to eight weeks, depending on your category and how much content and site work is already in place.
Expected, and monitored. That's why we run every question daily on every engine and track a 7-day moving average — we measure the trend, not a snapshot. The dashboard separates stable signal from model noise.
Yes. We measure across the U.S. markets and cities you actually serve. If your vertical is niche, we run an assisted onboarding to curate the initial question set.
Both, and that's the point. The platform is software we built and own. The execution is our team. You're not buying a subscription and hoping someone internally finds time to act on it.
Zero personal data. Each workspace is isolated at the database level, and your data never trains external models. We only analyze the public questions people ask AI about your category and the public answers they get back.
Yes, and some clients do — one makes AI useful inside your business, the other makes AI useful to your buyers. They're bought separately.
Thirty nights of real measurement across four engines, on our own platform, and a clear read on where you stand.
Book a 30-min callEvery mention counts.